Improve Navigation
Make it easier for customers to find the right products and collections.
CLIENT PROJECT
Vicki’s Precious Petals
Website improvements, eCommerce, local SEO and ongoing optimisation for a Muswellbrook gift shop and online store.
CLIENT
Vicki’s Precious Petals
LOCATION
Muswellbrook, NSW
SERVICES
Website • eCommerce • SEO
THE PROJECT
Improving an Established Local Online Store
Vicki’s Precious Petals is a Muswellbrook gift shop offering a wide range of products including candles, wax melts, gift boxes, jewellery and other giftware.
My work has focused on improving the website structure, making products easier to browse and strengthening the store’s local Google visibility.
Rather than rebuilding everything from scratch, the project has involved improving and expanding the existing website over time.
This includes new landing pages, collection descriptions, product presentation, SEO improvements and general website refinement.
THE GOAL
Make the Store Easier to Browse & Easier to Find
The focus was on improving both the customer shopping experience and the website’s visibility for local product searches.
Strengthen SEO
Build locally focused pages and collection content around relevant searches.
Improve Product Presentation
Create cleaner product and collection layouts that are easier to shop.
Support Ongoing Growth
Add new pages, products and improvements as the business expands.
THE WORK
What I Worked On
Website Improvements
Ongoing layout, usability and presentation improvements across the site.
eCommerce
Product organisation, collection structure and customer shopping improvements.
Local SEO
Search-focused pages and content targeting Muswellbrook gift searches.
Collection Pages
Improved categories for candles, wax melts, gifts, jewellery and more.
Website Content
New descriptions, page content and search-friendly copy across the store.
Ongoing Support
Continued website changes, SEO improvements and general maintenance.
LOCAL SEARCH IMPROVEMENTS
Building Pages Around What Customers Actually Search For
A major part of the project has been improving the website’s local SEO by creating dedicated pages around important product and gift searches.
This gives the site more useful content for customers while also giving Google clearer information about the products and services available locally.
Visit Vicki’s Precious Petals →
Handmade Candles
Dedicated local landing page and collection content
Gift Ideas
Search-focused page for customers looking for local gifts
Gift Boxes
Dedicated SEO content around gift box searches
Wax Melts
Local optimisation for Muswellbrook wax melt searches
THE RESULT
A Stronger Online Store With Better Local Visibility
Products and collections are easier for customers to browse.
Dedicated SEO pages support visibility for important local product searches.
Cleaner layouts and content improve the overall shopping experience.
The website can continue expanding with new products, pages and improvements.
★★★★★
“Liam has helped me improve my website and make it much easier for customers to find what they're looking for. He's been great to work with and explains everything in a way that's easy to understand.”
V
Vicki
Vicki’s Precious Petals
HAVE AN EXISTING ONLINE STORE?
Let's Make It Work Better
If your website needs better SEO, cleaner product organisation, improved content or ongoing support, tell me what you’d like to improve.
No obligation • Free quote • Response within 24 hours