Establish the Brand
Create a clear visual identity and professional online presence for the new business.
CLIENT PROJECT
Hunter Valley Alfresco Living
New website design, branding direction, local SEO and service presentation for a Hunter Valley blinds, shutters and outdoor living business.
CLIENT
Hunter Valley Alfresco Living
LOCATION
Hunter Valley, NSW
SERVICES
Website • Branding • SEO
THE PROJECT
Building a New Online Presence From the Ground Up
Hunter Valley Alfresco Living is a newer brand focused on blinds, shutters and outdoor living solutions for homes across the Hunter Valley.
The project involved creating a professional website that clearly presents the available services while establishing a strong visual identity for the new business.
The website needed to feel clean, modern and premium while still being straightforward for customers to browse and understand.
Local SEO and clear service structure were also important so the website could begin building visibility across Muswellbrook and the wider Hunter Valley.
THE GOAL
Create a Strong New Brand & Website
The website needed to introduce the business properly, explain the services clearly and give customers confidence to make an enquiry.
Present Services Clearly
Make blinds, shutters and outdoor living options easy for customers to browse and understand.
Generate Enquiries
Build clear pathways for visitors to contact the business and request more information.
Build Local Visibility
Structure the website around relevant Hunter Valley searches from launch.
THE WORK
What I Worked On
New Website Design
Complete website design and layout built specifically for the new brand.
Brand Direction
Visual direction, colours and presentation designed around a clean, premium outdoor-living feel.
Service Presentation
Clear structure for blinds, shutters and outdoor living services.
Local SEO
Search-friendly structure and local positioning for Hunter Valley customers.
Mobile Design
Responsive layouts designed to work smoothly across phones, tablets and desktop.
Enquiry Focus
Stronger calls to action and clear contact options throughout the website.
NEW BRAND DEVELOPMENT
A Website Built Around Outdoor Living
The site needed to feel more lifestyle-focused than a typical trade website. The visual direction therefore uses clean spacing, natural tones and strong photography to better match the outdoor living market.
The goal was to give Hunter Valley Alfresco Living a professional foundation that can continue expanding as more services, galleries and project examples are added over time.
Visit Hunter Valley Alfresco Living →
Custom Blinds
Clear service presentation for indoor and outdoor blind options
Shutters
Professional presentation focused on style and functionality
Outdoor Living
Positioning the brand around comfort, appearance and lifestyle
Hunter Valley
Strong local positioning throughout the website
THE RESULT
A Professional Foundation for a New Local Brand
A polished online presence that gives the new business immediate credibility.
Branding, colours and website presentation work together across the site.
The website is positioned specifically around customers across the Hunter Valley.
The site provides room for future services, galleries, projects and content.
★★★★★
“Liam has worked across several of our businesses and has been easy to deal with throughout. He understands what we're trying to achieve and is always happy to make changes and keep improving the websites.”
M
Mike
Rogers Group Australia
PART OF A LARGER CLIENT RELATIONSHIP
Rogers Group Australia
Hunter Valley Alfresco Living is one of three Rogers Group Australia brands I've worked with, alongside Hunter Valley Heating and The Fireplace Fixer.
STARTING A NEW BUSINESS?
Let's Build Your Online Presence Properly
If you need a new website, branding, local SEO or help presenting your services online, tell me what you're planning and I'll put together a clear quote.
No obligation • Free quote • Response within 24 hours