Need Flowers?
Customers can move directly into the florist store and order arrangements for local delivery.
MULTI-WEBSITE CLIENT PROJECT
Cattle Dog Cafe & Florist
Website design, eCommerce, online ordering and SEO across three connected websites for one local Muswellbrook business.
CLIENT
Cattle Dog Cafe & Florist
LOCATION
Muswellbrook, NSW
PROJECT
3 Connected Websites
THE PROJECT
One Local Business. Three Connected Websites.
Cattle Dog Cafe & Florist is a Muswellbrook business combining a cafe, florist, catering services, gifts and online ordering.
Because the business serves customers in several different ways, one website alone wasn't necessarily the best solution for everything.
My work has therefore covered three connected websites, each with its own clear purpose while still supporting the same Cattle Dog Cafe & Florist brand.
Together, they provide customers with dedicated places to browse cafe information, order food online and purchase flowers for local delivery.
01
SHOPIFY • FLOWERS • LOCAL SEO
Online Flower Store
The florist website gives customers a dedicated online store for ordering flowers, gifts and arrangements for delivery around Muswellbrook.
A major focus has been making the store easy to shop while also building strong local search visibility around relevant flower and occasion searches.
- Shopify store improvements
- Flower product implementation
- Collection organisation
- Local delivery information
- Birthday, sympathy and occasion SEO pages
- Product descriptions and imagery
- Seasonal product launches
- Ongoing website maintenance
02
CAFE • MENU • INFORMATION
Main Cafe Website
The main Cattle Dog Cafe website acts as the central information hub for customers wanting to learn about the cafe and what it offers.
The focus here is less about eCommerce and more about giving customers quick access to menus, business information, contact details and other useful cafe content.
- Cafe information
- Food and drink menus
- Contact details
- Opening information
- Mobile-friendly customer experience
- Links to online ordering
03
ONLINE ORDERING • FOOD
Online Food Ordering
The third website provides customers with a dedicated place to browse available food and place cafe orders online.
Keeping this separate from the main informational website allows the ordering experience to stay focused and straightforward for customers who already know what they want.
- Online food catalogue
- Customer ordering
- Product and menu presentation
- Easy access from the main cafe website
- Mobile ordering experience
CONNECTED ONLINE PRESENCE
Different Websites. One Customer Experience.
Each website has its own purpose, but together they support the same local business and make it easier for customers to find exactly what they need.
→
Visiting the Cafe?
The main website provides menus, contact details and useful cafe information.
→
Ordering Food?
Customers can jump directly to the online ordering platform and place their order.
THE WORK
Supporting the Business Across All Three Sites
Website Improvements
Design, layout and usability improvements across multiple online platforms.
eCommerce
Flower products, collections, seasonal ranges and online ordering improvements.
Local SEO
Search-focused content designed around Muswellbrook flowers, gifts and occasions.
Menus & Ordering
Clear food information and connected pathways into online ordering.
Graphics
Promotional banners, website graphics and supporting visual content.
Ongoing Support
Continued product, SEO, content and website updates as the business changes.
THE RESULT
A Complete Online Presence for a Multi-Service Local Business
Separate platforms built around flowers, cafe information and food ordering.
Customers can browse and purchase florist products directly online.
Search-focused pages support visibility for relevant local customers.
New products, promotions and content can continue being added over time.
★★★★★
“I've worked with Liam across our cafe and florist websites and he's made the whole online side of the business much easier to manage. He's always quick to help when I need something changed or added.”
K
Krystal
Cattle Dog Cafe & Florist
RUN A BUSINESS WITH MORE THAN ONE SERVICE?
Let's Build an Online Presence That Makes Sense
Whether your business needs one website or several connected platforms, I can help organise the customer journey, eCommerce, SEO and ongoing support.
No obligation • Free quote • Response within 24 hours