Explain the Services
Make installation, repairs and servicing easier for customers to understand at a glance.
CLIENT PROJECT
The Fireplace Fixer
Website improvements, service presentation, local SEO and ongoing support for a Hunter Valley fireplace installation and repair business.
CLIENT
The Fireplace Fixer
LOCATION
Muswellbrook & Hunter Valley
SERVICES
Website • SEO • Enquiries
THE PROJECT
A Clearer Website for Fireplace Services Across the Hunter Valley
The Fireplace Fixer provides fireplace installation, servicing, repairs and related services across the Hunter Valley.
My work has focused on making the website easier to understand, improving the way services are presented and giving customers a clearer path to make an enquiry.
The website also needed a stronger local search presence so people looking for fireplace installation and repair services in the region could find the business more easily.
This has included ongoing improvements to page structure, content, calls to action, mobile usability and SEO.
THE GOAL
Make the Services Easy to Find, Understand & Enquire About
The focus was on creating a straightforward website that clearly explains what the business does and encourages customers to take action.
Generate Enquiries
Use stronger contact pathways and calls to action throughout the website.
Improve Local SEO
Strengthen visibility for fireplace-related searches across Muswellbrook and the Hunter Valley.
Improve Mobile Use
Make it easier for customers to browse the services and get in touch from a phone or tablet.
THE WORK
What I Worked On
Website Improvements
Cleaner layouts, better page structure and a more professional overall presentation.
Service Presentation
Clearer information around fireplace installation, repairs and servicing.
Local SEO
Search-focused content and page improvements targeting the Hunter Valley region.
Enquiry Focus
Stronger calls to action and clearer pathways for customers to contact the business.
Mobile Usability
Improvements to make the website easier to use across mobile, tablet and desktop.
Ongoing Support
Continued updates, content improvements and maintenance as the business evolves.
SERVICE-BASED WEBSITE
Built Around Local Customer Enquiries
Unlike a product-heavy online store, The Fireplace Fixer website needed to focus on helping customers quickly understand the services available and get in touch.
The design and content were therefore centred around clear service descriptions, trust, local relevance and easy enquiry options.
Visit The Fireplace Fixer →
Installation
Clear information around fireplace installation services
Repairs & Servicing
Easy-to-understand service information for customers
Local Search
Content focused on Muswellbrook and Hunter Valley searches
Enquiries
Clear contact pathways across the website
THE RESULT
A More Professional & Enquiry-Focused Website
Customers can quickly understand what services the business offers.
The website is better positioned around Muswellbrook and Hunter Valley customers.
Cleaner navigation and mobile improvements make the site easier to browse.
Stronger contact pathways help turn website visitors into real customer enquiries.
★★★★★
“Liam has worked across several of our businesses and has been easy to deal with throughout. He understands what we're trying to achieve and is always happy to make changes and keep improving the websites.”
M
Mike
Rogers Group Australia
PART OF A LARGER CLIENT RELATIONSHIP
Rogers Group Australia
The Fireplace Fixer is one of three Rogers Group Australia brands I've worked with, alongside Hunter Valley Heating and Hunter Valley Alfresco Living.
NEED A WEBSITE LIKE THIS?
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If you run a local service business and need a better website, stronger SEO or more customer enquiries, tell me what you're looking for.
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