Showcase Products
Make fireplaces, heating products and new product ranges easier for customers to browse and understand.
CLIENT PROJECT
Hunter Valley Heating
Website redesign, eCommerce, SEO and ongoing online improvements for a local fireplace, heating and outdoor cooking retailer.
CLIENT
Hunter Valley Heating
LOCATION
Muswellbrook, NSW
SERVICES
Website • eCommerce • SEO
THE PROJECT
Improving the Online Presence of a Local Hunter Valley Business
Hunter Valley Heating is a local Muswellbrook business supplying fireplaces, wood heaters, heating products and a growing range of outdoor cooking and BBQ products.
My work has focused on improving the website visually while also making products easier to browse, strengthening the site's SEO and creating a much more professional online presence.
The website has continued to evolve as the business has introduced new products and expanded its online store.
This has developed into ongoing website work including product implementation, collection pages, graphics, SEO, promotional content and general site improvements.
THE GOAL
A Better Website for Products, Search & Enquiries
The website needed to work as both a professional local business presence and an increasingly capable online store.
Generate Enquiries
Give visitors clear pathways to contact the business, visit the showroom or enquire about products and services.
Improve Local SEO
Strengthen visibility for relevant searches across Muswellbrook and the wider Hunter Valley.
Expand eCommerce
Support new online products, collections and promotional campaigns as the store continues to grow.
THE WORK
What I Worked On
Website Redesign
Improved layouts, navigation, page structure and presentation throughout the website.
eCommerce
Product pages, variants, collections, pricing, imagery and online store improvements.
SEO
Search-friendly pages, metadata, product content and local Hunter Valley optimisation.
Graphics & Promotions
Website graphics, product presentation, promotional content and campaign material.
Product Implementation
Adding new products, organising collections and building out product ranges as the store expands.
Ongoing Support
Continued changes, improvements and website maintenance as the business evolves.
ECOMMERCE GROWTH
Supporting New Product Launches
As Hunter Valley Heating has expanded its online product range, I've continued building out new product pages, collections and promotional material.
This includes recent work on the Hunter Valley Heating signature BBQ rub range, with individual products and build-your-own multi-pack options added to the Shopify store.
Visit Hunter Valley Heating →
Product Pages
Clear product information and imagery
Collections
Better organisation and customer browsing
SEO
Search-focused product and collection content
Promotions
Graphics and content for new launches
THE RESULT
A Website That Can Keep Growing With the Business
A cleaner, more consistent online presence that better reflects the business.
New products and collections can continue being added as the business grows.
Continued SEO improvements support local visibility throughout Muswellbrook and the Hunter Valley.
The website continues to receive new content, products and improvements rather than becoming outdated.
★★★★★
“Liam has worked across several of our businesses and has been easy to deal with throughout. He understands what we're trying to achieve and is always happy to make changes and keep improving the websites.”
M
Mike
Rogers Group Australia
PART OF A LARGER CLIENT RELATIONSHIP
Rogers Group Australia
Hunter Valley Heating is one of three Rogers Group Australia brands I've worked with, alongside The Fireplace Fixer and Hunter Valley Alfresco Living.
NEED A WEBSITE LIKE THIS?
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